My professional career began in 1999 in the world of high-quality interior and exterior design brands. Over the years, I have built strong expertise in product development, textiles, and international distribution, working closely with premium outdoor and parasol solutions.

Through this experience, I felt a growing need to reconsider the role of parasols in contemporary lifestyle. In addition to aesthetics and comfort, sun protection and skincare became essential themes. UV protection is no longer a whim, but part of a broader movement towards a healthier lifestyle, with younger generations integrating sun protection into their daily routines as a matter of course.

By working internationally on projects in hospitality, retail, and architecture, I have further expanded my expertise in luxury outdoor solutions, furniture, and the integration of technology to enhance comfort and experience in the outdoors.

Sora Umbrellas is the natural result of many years of experience in the parasol industry and a clear ambition: to enable people to enjoy the sun in a healthy and responsible way. Sora creates high-quality shading solutions that combine sustainability, refined design, and advanced UV protection as core principles.